24 Best Denim Brands of 2024 to Shop From Classics to New Favorites
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By the beginning of the new decade, hippies were wearing jeans so old that they often required elaborate patchwork. Wearing tattered jeans became a rite of passage that would be handed down through subsequent generations, with the “distressed” look often reproduced for retail. By the late 1970s and early 1980s high fashion began to take an interest too. Fiorucci’s Buffalo 70 jeans were skin-tight, dark, expensive and hard to purchase – in other words, the exact opposite of the faded bell-bottoms preferred by the younger crowd. MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.
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This timeless design ensures the jeans will remain a staple in your wardrobe for every season for years to come. ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. Cut from a rigid 13oz Japanese heritage raw denim, made from 100% certified organic cotton, and sewn to perfection in Italy, there’s no garment that will age as well as this one. ASKET disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection. For people and planet, Outerknown is an American brand that designs its S.E.A. jeans with organic cotton. Each pair is sewn in a Fair Trade Certified™ facility and is responsibly crafted with a lifetime guarantee of free replacement or repair.
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There’s no better brand to turn to for vintage ’90s-inspired jeans than Agolde; the label ruled the decade and continues to breathe new life into the iconic easygoing silhouette. What’s even better, Agolde pushes boundaries, experimenting with unexpected cutouts and architectural shapes. While they might seem completely undone, each style was crafted by experts paying exceptional attention to detail. Just as the name suggests, Re/Done updates retro silhouettes with a modern twist. The journey started in 2014 for founders Sean Barron and Jamie Mazur by taking classic Levi’s jeans and giving them a flattering tailored fit.
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This allows for a full range of motion without sacrificing the classic denim look. Whether you’re lunging at the gym or negotiating a deal at the office, these jeans are designed to move with you. But functionality isn’t the only focus – The Standard Issue Denim 001 comes in a classic, clean silhouette, free from excessive embellishments.
With sizes ranging from 00 to 32, Good American has prioritized creating jeans with nearly every body shape in mind since Khloe Kardashian and Emma Grede launched the brand. Good American also believes that finding comfortable, figure-flattering jeans shouldn’t be difficult; it should be the norm. And while denim is core to the brand, the label has expanded with sportswear, swim, and shoes.
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From cost breakdowns to factory audits, Everlane prioritizes being open and honest with its customers. The label has also become a go-to for jeans created using renewable energy and air-drying techniques that cut down on CO2 emissions. Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. We’re an online magazine dedicated to covering the best in international product design.
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The Catrina mini denim skirt is a classic warm weather wardrobe essential. The copper rivets used to reinforce the pockets were appreciated by miners and other labourers, who complained about frequent pocket rips. Strauss and Davis initially made jeans in two types of fabric, brown duck and blue denim, but the creation of the denim 501 style in 1890 helped the latter fabric take off.
Jeans continue to be indigo-dyed, and are then woven either on a shuttle loom or a projectile loom, creating a sturdier or more delicate result respectively. Like every other denim innovation, stonewashing has enjoyed occasional resurgences. During the Civil Rights demonstrations of the 1960s, civil rights workers often wore jeans, overalls and denim barn jackets to express their solidarity with the working poor African Americans they sought to organize.
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Publicity photos of actresses like Ginger Rogers and Carole Lombard wearing jeans helped convince women that the style was for them too. In the 1930s, Vogue gave their seal of approval, calling jeans “Western chic”. In 1942, the American designer Claire McCardell sold more than 75,000 of her denim Popover wrap dress.
From high water usage, sludge-ridden rivers, and serious labour concerns, denim costs can be pretty hefty. There are denim brands, both big and small, that are committed to people and the planet. First up from North America, we’re highlighting unspun (US)—a brand seriously committed to producing denim of the highest quality. Further down, from Oceania, check out some baggy, affordable must-haves from Afends (AU). Finally, for our readers who prefer menswear, ASKET (Sweden) makes some sweet styles for everyday wear that are good for the planet too.
Without getting too technical, we’ve rounded up the best denim brands to keep on your radar. Be sure to bookmark this page and add these labels to your fashion vocabulary before your next shopping rendezvous. E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories. Responsible fashion pioneer and leader People Tree is a seriously ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International – Small Producers Organisations Code of Conduct.
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